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Established in New York City by Ashley Olsen and Mary-Kate Olsen, The Row began in 2006 with the quest to create the perfect T-shirt. It has since evolved into a leading voice in quiet luxury, defined by a focus on exceptional fabrics, precise tailoring, and uncompromising quality. The brand’s name pays homage to London's Savile Row, reflecting a dedication to bespoke-level standards in its ready-to-wear, which includes sculptural outerwear, soft knits, and relaxed suiting. Without logos or overt branding, its signature is expressed through subtle attitudes and the strength of simplistic shapes.
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