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Founded by Amy Smilovic in 1997, Tibi is an American fashion brand built on the principle of “Creative Pragmatism.” Originally launched in Hong Kong with a collection of printed dresses, the brand underwent a significant transformation around 2010. Smilovic, who came from a background in advertising and marketing, pivoted the company away from its contemporary roots to reflect a more enduring and personal aesthetic. Today, the New York-based label is defined by its clean, relaxed, and modern separates that prioritize functionality and individual expression. The collections favor architectural silhouettes, high-quality fabrics, and a sophisticated, often neutral, color palette with thoughtful color-blocking.
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