Catalog coverage · vetements.com

Vetements product data

Founded in 2014 by brothers Demna and Guram Gvasalia, Vetements began as a design collective in Paris with a mission to refocus fashion on clothing itself. Drawing from Demna’s background at Maison Margiela and the Royal Academy of Fine Arts in Antwerp, the brand quickly became known for a deconstructed and oversized style that elevated everyday garments into high-fashion statements. Its signature items include dramatically proportioned hoodies, reconstructed denim, and provocative graphic tees, such as the infamous DHL shirt from its Spring/Summer 2016 collection that cemented its status as a cultural phenomenon. Vetements' approach is often described as a form of meta-commentary on consumerism, hype, and the fashion system, using irony and collaborations with brands like Juicy Couture and Reebok to subvert expectations.

Products indexed

1,484

Founded

2014

Origin

Switzerland

Price tier

Luxury